[PDF/Kindle] Atari Design: Impressions on

Atari Design: Impressions on Coin-Operated Video Game Machines by Raiford Guins, Grace Lees-Maffei, Kjetil Fallan

• Atari Design: Impressions on Coin-Operated Video Game Machines
• Raiford Guins, Grace Lees-Maffei, Kjetil Fallan
• Page: 280
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781474284554
• Publisher: Bloomsbury Academic

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Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the video game machine. Innovative game design played a key role in the growth of Atari – from Pong to Asteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine's cabinet. Atari did not just make games, it designed products for environments. With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari.

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history to write a historical study of Atari's coin-operated machines. Key University, and The Strong's Atari arcade design collection, covering the years 1973 I have employed the word “continuous” not to give the impression that such. Atari Design by Guins, Prof Raiford. 9781474284547
Atari Design Impressions on Coin-Operated Video Game Machines Drawing from deep archival research and extensive interviews, Atari Design is a rich,  Atari Design: Impressions on Coin-Operated Video Game
Atari Design. Impressions on Coin-Operated Video Game Machines. By: Raiford Guins Series Editor(s): Kjetil Fallan. Published: 12-  PDF Atari Design: Impressions on Coin-Operated Video Game
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